Opportunity Discovery

Mar 1, 21

Overview

Identify a problem worth solving using Jobs-to-be-Done (JTBD) methodology
Empathize with the customer to further define the problem using Design Thinking
Use Brainstorming to think of solutions for your idea
Do a quick Back-of-the-Envelope calculation exercise to find out the viability of your idea

Session 1: Identify a Problem Worth Solving - I(CORE) - 2 Item[s]

Where should I start?

Solution
Product
Idea
Customer

Entrepreneurs see problems as opportunities

CUSTOMER: Opportunities are not always disguised as problems, sometimes they can be found around a group of people or the customer. For example: Pregnant women - Get them bio-engineerred smelling salt (Keep nausea at bay and Vitamin D at optimum)

Problem: A job that someone is unable to do or does with a lot of friction.

Where to look?

Existing products
Alternatives
Pain points
Friction

Ex: Problem- Vacuum cleaner constantly get clogged and lose suction. Solution- Dyson built dyson vacuum cleaner (a bagless vacuum that does not lose suction) after 500 failed attempts

Anticipate future problem

Based on current trends, structural changes, and predict problems.

But first make sure if the problem is really worth solving. Will people pay? Steps:

Observe, observe, observe - Look for a job they are truying to get done.
Empathize while observing - To see what the point of friction is.
Find out the trigger pushing the customer to look for a change (Vacuum cleaner getting clogged and losing suction)
Focus on existing alternative - Would the customers be better off with existing alternatives?
What jobs customer wants done by hiring the product.
Validate them from horses mouth (your customers)

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Session 2: Identify a Problem Worth Solving - II (CORE)

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Session 3: Design Thinking (CORE) - 7 Item[s]

Harnessing creativity to: - Make something of value - Solve problems - Change the world is Design!

Design is not just how things look like or how things feel like, but how things work. - Steve Jobs

What is Design Thinking? It is taking the way designer’s method of thinking and working, and applying it to different problems.

Process:

Deeply human-centered
- Understand their needs and wishes
Identifying an opportunity of improvement
- Solution-focussed
- What is => What can be (Action-oriented)
Building up of ideas
- Opposed to learning from the past
- Thinking wildly and Testing rapidly
- Creating multiple solutions