Entrepreneurship
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Business Model
mynoteOverview Explain what is a business model and why it is important List the nine blocks of the Lean Canvas Explain the Lean Approach and how it helps in the venture creation process Create your...
Customer and Solution
mynoteOverview Differentiate between a customer and a consumer Learn about the different market types and their specific requirements Identify your customer segments and niche, and understand their jobs, pains, and gains Identify the early adopters...
Marketing and Sales
mynoteOverview Differentiate between brand, product, and branding. Create your brand strategy and write your positioning statement. Identify the channels best suited to address the objectives of communication and delivery for your product/service to your customers....
Money
mynoteOverview Identify and estimate the various types of costs involved in starting a new venture Identify and estimate the various types of revenue applicable to your business venture Identify the right pricing model for your...
Opportunity Discovery
mynoteOverview Identify a problem worth solving using Jobs-to-be-Done (JTBD) methodology Empathize with the customer to further define the problem using Design Thinking Use Brainstorming to think of solutions for your idea Do a quick Back-of-the-Envelope...
Validation
mynote“Life’s too short to build something nobody wants.” – Ash Maurya, Running Lean. Overview Building your solution demo Validating your solution demo or planning to pivot through solution interviews Building your MVP Validating your MVP...